According to this tip of the day, if you air it out in the sunshine, that smell will go away.

Of course, I'm lazy and wouldn't bother.

cleaning it with Scrubbing Bubbles, maybe?

The curtain itself or the plastic thing? I'd say bleach. Pure bleach. Then there's always the option of throwing it away and starting over again! :-)

Wouldn't throwing it away and starting over again just result in the same thing? It's a new shower curtain, that is why it smells like vinyl. Give it a day or two and a couple of showers and it will go away, I promise.

I've gotten rid of the new vinyl smell in the past with a baking soda paste. But otherwise, I second Kate -- after a few showers the smell will go away. The heat from the shower dissipates the smell.

That smell sucks! I hate that! Give it a few days, the smell will go away.

They should make scented shower curtains so we don't have to smell that vinyl smell. Like lemon, or freesia or ocean breeze. You could make a lot of money if you patent that idea. I'll give it to you for free. Next million dollar idea I give might cost you though. And if you see an infomertial on tv for that or see it at Target in the next year, I thought of it first!!!

Why does your shower curtain smell like ass, do you rub your butt on it alot? If our shower curtain smelled like ass then I think my friend Nadia made it smell because her ass always smells!