'You gotta understand what it symbolizes,' he explained. 'It symbolizes a young hustler. If a cat goes and gets fresh, hits the club or goes to an event and he has a Snowman shirt on, it's almost like a white tee. You can throw on a white tee and G your way through the party. You might have a Snowman shirt on and it's all good. Everybody can't afford the Gucci and everything. It's the next best thing, the Snowman.

'Snowman is a cool dude,' he continued. 'He's a gangsta too. There's a Snowman in every 'hood, several Snowmen in the 'hood. You gotta be that dude to look up to with the car and the girl. Whatever you do, be the best at it, because that's what the Snowman is going to do.'